Are you getting everything you can out of your AV company?
Your AV partner should be invested in helping maximize your Return on Investment (ROI) for your event by providing you with the most value for what you want to spend.
Here are 5 tips on how the right AV partner can help you Maximize ROI.
1. Clear goals will help align your strategy with your desired ROI.
Before getting started, determine what you want to achieve. Having a clear and defined purpose will help you and your AV partner determine the best solution to accomplish your goal.
Do you want to...
Increase brand awareness?
Generate leads?
Boost sales?
Educate attendees?
Raise Money?
2. We all have the same stuff… select the RIGHT partner.
Every AV company has the same access to the same equipment. In the end, it’s not about what we have on the shelf. It’s about how we use it. You wouldn’t hire a carpenter to do your job if all they talked about was the awesome set of tools they had in their bag. You should approach choosing an AV production partner the same way.
Work with a partner who once they know what you are trying to accomplish, will tell you what they can do with the equipment and how it will benefit you. You want someone who will focus on solutions and not focus on another piece of equipment you need to rent.
Identify reputable companies and ask for references!
Consider their expertise, portfolio, and reputation amongst your peers.
A good AV partner will not be an “order taker.” In the RFP process, they should engage with you and ask questions about what you want to accomplish. If they are not creative partners, you should keep looking.
3. Develop compelling content.
Did you know a good AV partner can help you create engaging content?
At AVmedia, once we know your target audience and your brand’s voice and values, our creative team members get to work. They utilize storytelling techniques to create an emotional connection. This can be done through video, music, graphics, lighting, and even slides.
Do not forget to incorporate a call-to-action in your message. A clear action you would like your audience to take.
4. Maximize your reach!
Have you considered creating year-round content?
Or recording your event to post online or distribute to a larger audience?
What about broadcasting your event live?
Ask your AV partner how they can help with setting this up and scheduling based on your budget.
5. Engage your AV partner early!
Involving your partner early can help keep costs down. When it comes to planning your event, believe it or not, good AV professionals know a lot more than just AV.
At AVmedia, we produce event after event, big and small. We have learned what works best and how to move things along smoothly and efficiently.
We can assist with planning your agenda and the required timeline for your event.
We can help with General Session schedules and slide creation.
We have worked in venues and hotels around the world and can help with organizing and scheduling breakouts efficiently.
Are you ready to maximize your ROI?
Let's talk about your next event!
Comments